Case Study

A3C Hip Hop Festival

PROJECT DESCRIPTION

Curating Hip Hop and it’s Culture

A3C [All 3 Coasts] Festival is the preeminent hip-hop festival in the US. A3C has grown from a local showcase to an amazing cultural experience and is celebrating 10 years in the game!

Today, A3C is one of the largest hip-hop events in the world with performances from well over 500 artists, including: legends, rising stars, trendsetters, up-and-comers and aspiring talent from across the world.

The 5 day festival encompasses all aspects of hip-hop culture: music, art, film, style, education and more.

Alliance Activation worked with our client to create a media strategy that included Radio, Social Media, Digital and Sponsorship elements. We were able to team up with Radio One to create a mutually beneficial partnership.

PROJECT GOAL

Increase ticket sales / attendance for the festival over the 4 days as well as increase sponsorship participation.

DELIVERABLES / MEDIUMS USED

Radio / Digital / Social Media

BRANDS ACTIVATED / NOTABLE STATS

Heineken, Heineken Light / record turnout and 25% increase in sponsorship activity year over year.

COMPANY WEBSITE

a3cfestival.com

2014-A3C-Venues.jpg, 2014-A3C-Venues.jpg

Case Study

Law Office of Gilbert Taylor

PROJECT DESCRIPTION

Wrecked? We’re There for You!

Alliance Activation teamed up with the Law Office of Gilbert Taylor to create a media plan with a multicultural focus across both the Houston Texas and the Atlanta Georgia markets. The client’s key focus was to cut through the clutter of commonly used messages heard on nearly every radio station across the country while stressing to the community a non aggressive, pressure free experience.

PROJECT GOAL

Increase call volume and web traffic to 844autoaccident.com with a target conversion rate of 75% and a case load increase of 50% monthly.

DELIVERABLES / MEDIUMS USED

Radio / Digital / Outdoor / Social Media

BRANDS ACTIVATED / NOTABLE STATS

Call volumes have shown a steady increase over the flight weeks and unique visits to the site have increased 1025%.

COMPANY WEBSITE

www.844autoaccident.com

Case Study

The NASL Soccer Bowl

PROJECT DESCRIPTION

NASL Soccer Bowl 2013

Soccer Bowl 2013 was the North American Soccer League's postseason championship match of the 2013 season to determine the NASL Champion. The event was contested in a one game match between the Atlanta Silverbacks, winners of the Spring Championship, and the New York Cosmos, winners of the Fall Championship. The game was televised ESPN3 and ESPN Deportes.

Alliance Activation created and executed the media plan that included multiple mediums which lead to a record turnout at Silverbacks Park!

PROJECT GOAL

Generate tickets sales in excess of stadium capacity (5000).

DELIVERABLES / MEDIUMS USED

Radio / Digital / Television / Social Media

BRANDS ACTIVATED / NOTABLE STATS

Heineken / Tecate / Nike (a record attendance of 7000+)

COMPANY WEBSITE

www.nasl.com

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Events

We connect clients and activate brands within the Alliance Activation universe.

Radio

Digital

T.V.

Sponsorship

AA can either produce a custom event or implement media support for existing events

Digital media options include banner ad placement, texting platforms or even digital music platforms such as Pandora or iHeart Radio

Do it right and it can still drive return on your investment

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Reach thousands with just one commercial, reach millions with just one campaign

A picture can be worth a thousand words…put it on a big sign and it’s even better

The "Visual" medium does wonders for your brand

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